persuasion; selling ketchup popsicles to ladies in gloves

Martin Luther King Jr.'s "Letters from a Birmingham Jail" is a very moving letter and uses extraordinary persuasion to voice his opinions on the way the situation things where in should be handled. He is very respectful, but he doesn't compromise what he truly feels needs to be done. MLK uses quotes from T.S. Elliot to draw credibility and provide points that would otherwise be only his own.
MLK used information that he knew and understood to back his opinions and support his material.
A company that I would really like to work in the Marketing department for would be Patagonia. Patagonia is a company that Makes outdoor clothing with the environment in mind. The way they persuade the public that they have a clean brand of clothing really impresses me. Whether what they claim is true or not they way they market their products is great. Patagonia persuades its customers to buy products even though they might be a little more expensive. The methods the company uses include highlighting the environmental good the company has done , as well as pushing its research in recycling clothing to improve resource responsibility.
In some ways MLK and Patagonia are similar they both take information they know about and highlight it and try to and persuade people to believe in what they are about. Mostly they are different though because Selling cloths and persuading people about a social movement are two very different things.